“Live up—a new level of quality where efforts exceed expectations and every detail surprises and delights. I’m talking about something so special that I’m putting my name on it and my reputation behind it.

I’m a person who never sweats the small stuff—I obsess over the small stuff! I am never satisfied with winning a new guest. I am driven to win my guest over and over again, every single day. I’m simply about creating something better, I’m about setting new standards to redefine excellence. My guests expect that and my reputation demands it.

These are my values. This is my brand. Live Up.”